- Client
- Mintit
- Services
- Website Development
- Short Videos
- Magazine Ads
- Brochure Design
- Campaign Work
- Social Media
Investing can often feel like a world of numbers, products and financial jargon. MINTIT set out to make investing more purposeful and connected to the goals people invest for.
Our work brought this proposition to life through a clear, contemporary brand presence across platforms. From shaping communication and developing the digital experience to creating campaigns, social content and collaterals, we worked across formats to build a consistent MINTIT voice.
Our work spans website development, campaigns, reels, magazine advertising, brochures and social media.
We designed the MINTIT website to make investing feel simple, purposeful and approachable. The visual language uses clean layouts, generous white space and vibrant geometric forms to bring energy to a category often dominated by numbers and complexity.
The ascending shapes reflect growth and milestones, while the bright colour palette and intuitive interface make the journey feel more human, modern and easy to navigate.
A digital experience designed to make every investment feel like a step towards something.
To build MINTIT’s presence beyond conventional financial communication, we created a series of videos and reels designed for the pace and personality of social media. The content explored different formats, from topical and trend-led reels to more narrative-driven pieces, giving the brand room to be timely, engaging and culturally relevant.
The result was a more expressive side of MINTIT, a financial brand that could participate in the social conversation, not just communicate around it.
Our magazine advertising brought MINTIT’s investment proposition into the context of everyday ambitions, choices and life stages. The creative approach used strong, thought-provoking headlines and visual storytelling to connect financial planning with the moments people recognise in their own lives.
Across the series, the ads gave MINTIT a distinctive voice in print, contemporary, conversational and rooted in the way people actually think about their money and their future.
The brochure was designed as an extension of the Brand, carrying forward the same clean layouts, geometric forms, vibrant colour palette and visual hierarchy established for MINTIT.
The design balances information with visual storytelling, using the brand’s distinctive shapes and colours to create clear sections, guide the reader through the content and maintain a consistent identity across every touchpoint.
A cohesive print experience built from the same visual language as the MINTIT ecosystem.
We developed a campaign around a simple thought, building wealth, much like mastering any discipline, takes knowledge, experience and the right expertise. Just as an artist needs to understand their craft, a chef needs the right ingredients and a navigator needs to know the way, successful investing requires the right approach.
This idea allowed us to take MINTIT’s role as mutual fund specialists beyond a functional claim and turn it into a broader creative platform. Each execution explored a different discipline, painting, architecture, navigation, cooking and music, to demonstrate a different aspect of wealth creation, while bringing the thought back to the brand.
A campaign that positioned MINTIT not just as a place to invest, but as specialists who know the craft of building wealth.
Our social media work took MINTIT beyond conventional financial communication and into the everyday moments, aspirations and cultural cues that people naturally connect with. From playful, pop-culture-led ideas to relatable observations around money, relationships, lifestyle and ambition, we created content designed to feel native to the social feed rather than like advertising.
The work gave MINTIT a more expressive, conversational and contemporary personality, while creating a consistent stream of communication around the brand’s larger proposition.
A social presence designed to make MINTIT part of the conversation, not just another brand communicating on it.
