Lakme Salon - Water Communications

Lakme Salon

Client
Lakme Salon

Services
Branding
Product Design
Social Media
Packaging
Performance Marketing
Website

Lakme Salon

Lakme Salon brings the world of beauty and fashion to life, making runway trends accessible beyond the ramp. Its association with Lakme Fashion Week, one of India’s most prestigious fashion platforms, gives the salon a unique connection to the latest in beauty, hair and make-up. That became our creative thought - “Off the Ramp”, taking the energy and trends of Fashion Week into everyday salon experiences.

Our work spanned end-to-end photography production, reels, social media campaigns, app UI, service menus and brand collaterals, creating a consistent, fashion-forward world for Lakme Salon across every touchpoint.

Photography

Every year, Lakme Salon creates a new Cut & Colour collection inspired by the world around us. For this edition, the brand looked to the elements of nature, Earth, Fire, Water, Air and Cosmos, and transformed their colours, textures and energy into hair.

To capture this ambitious fashion story, we brought in Vikram Bawa, one of India’s renowned fashion and advertising photographers, whose work spans major fashion, beauty and lifestyle campaigns.

With five women and two men, we created a complete visual campaign that made the hair the hero. Shot with the polish and scale of a fashion editorial, the imagery extended beyond the runway into salon posters, social media, internal and external branding, and hoardings across Lakme Salon’s network.

The collection debuted at Lakme Fashion Week X FDCI as The Elemental Symphony, before taking its fashion-forward hair looks from the ramp to salons across India.

Reels

We turned Lakme Salon’s hair expertise into scroll-stopping transformations. From stylised beauty shots to dramatic before-and-after hair transformations, each reel was crafted to showcase the power of cut, colour and styling in motion. Fashion-led, visually engaging and built for social, the content brought salon transformations to life one reel at a time.

Apps

We brought Lakme Salon’s digital experience into the same fashion-forward world as its physical brand. Designing the UI meant thinking through every detail, from the visual language and screen hierarchy to navigation, interactions and the way information comes together.

With dedicated experiences across hair and skin, we created an interface that felt intuitive, contemporary and unmistakably Lakme Salon. Every screen was designed to make the experience feel as considered as the salon itself, beautiful to look at, effortless to use.

Service Menu

We didn’t want the Lakme Salon service menu to feel like a catalogue of services. We wanted it to feel like a fashion piece.

So we reimagined the menu as a stylish editorial experience, bringing together bold visual design, fashion-led photography, considered typography and a carefully structured hierarchy that made a comprehensive range of services feel easy to explore.

Every page was designed to create desire before discovery, make the services look aspirational, make the choices feel exciting and turn a functional piece of salon communication into something customers would actually want to pick up and browse.

A service menu, styled like a fashion magazine.

The Glitterati Collection

For Lakme Salon’s Glitterati Collection, we created more than a brochure, we created a visual world around the collection’s glamorous, high-shine aesthetic.

From the campaign imagery and outdoor communication to the brochure and social media creatives, every touchpoint was designed to make the collection feel aspirational, contemporary and unmistakably fashion-led. The work brought the drama of glitter, colour and beauty together in a cohesive campaign that could shine across print, social and outdoor.

#UNIQUELYBEAUTIFUL BRIDAL MAKEUP

Every bride is different. So why should bridal beauty look the same?

For Lakme Salon’s annual bridal makeup campaign, we turned individuality into the central idea, celebrating the many ways Indian brides define beauty. From traditional to contemporary, understated to statement-making, every look had its own character.

We created the campaign thought #UniquelyBeautiful and carried it across the brand’s social media presence, developing the visual theme, campaign design and a series of striking beauty-led posts. The idea gave Lakme Salon a distinctive way to showcase its bridal expertise while speaking to a generation of brides who want to look like themselves, only beautifully amplified.

Hear from the decision makers themselves!

With a prestigious brand like Lakme Salon, the bar is always high. We need ideas that stand out, but also the kind of execution that can live up to the brand. The agency understood that from day one. They brought fresh thinking, paid attention to the little details and always found a way to take an idea one step further. The work never felt routine. It felt like the team genuinely cared about making Lakme Salon look its best in a very competitive market. And that’s what you want from an agency, the right people, the right energy and the talent to make good work even better.

Mohit Goyal