- Client
- DR Batra’s
- Services
- Packaging Design
- TVCs
- Social Media
Dr Batra’s is a name that has built trust across two very different, yet closely connected worlds, clinical care and everyday consumer products. From specialised treatments for hair, skin and a range of health concerns to shampoos, skincare, nutrition and personal care products, the brand touches people at different points in their journey towards feeling better, looking better and living better.
Our job was to bring that vast world together through work that could be as credible as it was creative. From films and print campaigns to packaging, brochures, medical communication and social media, we helped translate complex health concerns into ideas people could instantly understand, relate to and remember.
When Dr Batra’s introduced XOGEN, an advanced exosome-based targeted hair treatment, it needed a launch film that could match the scale of the innovation. So we brought in Bollywood actor Zayed Khan to front the campaign, and created a film that put XOGEN, and the possibility of getting your hair back, centre stage.
The result was a high-impact celebrity-led film that turned a complex, cutting-edge treatment into a simple proposition - great hair may be closer than you think.
From a newspaper ad that stops the page-turn to a medical poster that simplifies the science, we took Dr Batra’s beyond conventional healthcare communication. Hair, skin and a range of health concerns became opportunities for bold visual thinking, turning everyday problems into simple, striking ideas that made people look twice.
Across newspapers, magazines, brochures, posters and coffee-table books, every format had a role to play. We balanced creativity with credibility, making complex treatments easier to engage with while giving the brand a distinctive voice across every printed touchpoint. The result, work designed not just to inform, but to stay with you.
Packaging is often the first conversation a product has with its consumer. For Dr Batra’s, we made sure it had something to say.
Our philosophy was simple, make healthcare look like a brand people want to bring home. We moved away from the expected clinical look and created a sharper, more contemporary visual world through bold colour systems, confident typography and distinctive designs for every product range.
From skincare and hair colour to wellness and nutrition, every pack had its own personality while remaining unmistakably Dr Batra’s.
More than a packaging refresh, it was a shift in perception, transforming the brand from something you simply needed into something you wanted to pick up.
From hair and skin to aches, pains and everything in between, we turned Dr Batra’s expertise into content people could stop, notice and engage with.
The challenge was to make healthcare feel less clinical and more scroll-stopping. So we built every post around a simple thought, start with an insight, give it a visual twist, and make the message impossible to miss. From relatable everyday problems to sharp visual metaphors, each idea was designed to communicate quickly in a crowded feed.
We created content across hair care, skin care, pain management and other healthcare categories, adapting ideas for different audiences and communicating in English, Hindi and regional languages. The result was a social presence that was informative without being boring, medical without feeling intimidating, and creative enough to keep the conversation, and the brand, moving.
